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Tue, 08 May 2007 03:17:58 GMT

National Guard for Environment: Dirt Doesn’t Know How to Play

National Guard for Environment: Dirt Doesn’t Know How to Play

National Guard for Environment, Romania, had launched this print advertisement campaign to educate people regarding environmental protection. The campaign seems to have targeted mainly children in an effort to make them known about importance of environment protection. The advertisements are showing toys being hit to the ground by dirt thrown by people.

The campaign conveys that as dirt has no brains to what to do with toys similarly it does not know how to deal with environment. The campaign outlines that there is a persistent need to educate children as the first step towards conservation. The presentation of the campaign is not that impressive but it would be certainly appealing to children. The text of the campaign reads, ‘Dirt doesn’t know how to play. Ask your parents why.’

Via 10 Ad

Posted by: Balendu      Read more     Source

Tue, 08 May 2007 03:16:38 GMT

Great Smoky Mountains National Park

Great Smoky Mountains National Park
Ridge upon ridge of endless forest straddles the border between North Carolina and Tennessee in Great Smoky Mountains National Park. World renowned for the diversity of its plant and animal life, the beauty of its ancient mountains, and the quality of its remnants of Southern Appalachian mountain culture, this is America's most visited national park.

Things to Do
Great Smoky Mountains National Park is a hiker's paradise with over 800 miles of maintained trails ranging from short leg-stretchers to strenuous treks that may require backcountry camping. But hiking is not the only reason for visiting the Smokies. Car camping, fishing, picnicking, wildlife viewing and auto touring are popular activities.
Most visitors come to the Smokies hoping to see a bear. Some 1,600 bears live in the park. From the big animals like bears, deer, and elk, down to microscopic organisms, the Smokies have the most biological diversity of any area in the world's temperate zone. The park is a sanctuary for a magnificent array of animal and plant life, all of which is protected for future generations to enjoy.
Spring Wildflowers
The park is a world-renowned preserve of wildflower diversity-over 1,660 kinds of flowering plants are found here, more than in any other North American national park. From the earliest hepaticas and spring-beauties in the late winter to showy rhododendron and azalea shrubs in summer, to the last asters in the late fall, blooming flowers can be found year-round in the park.
Ranger-Guided Programs and Special Events
Ranger-guided programs give visitors the opportunity to explore the wonders of the park with a Ranger. Programs are offered in spring, summer, and fall.
Write to
Great Smoky Mountains National Park
107 Park Headquarters Road
Gatlinburg, TN 37738
Visitor Information
(865) 436-1200
(865) 436-1220

Great Smoky Mountains National Park has a moderate climate, typified by mild winters and hot, humid summers. When planning a trip to the Smokies, keep in mind that elevations in the park range from 800 feet to 6,643 feet and that the topography can drastically affect local weather. Temperatures can vary 10-20 degrees Fahrenheit from mountain base to top, and clear skies at lower elevations do not guarantee equally pleasant weather on the higher peaks.
 Did You Know?
Money to buy the land that became Great Smoky Mountains National Park was raised by individuals, private groups, and even school children who pledged their pennies. In addition, the Laura Spellman Rockefeller Memorial Fund donated $5 million to create the park.

Posted by: Gracy      Read more     Source

Tue, 08 May 2007 02:15:11 GMT

More Shine for Your Floors

More Shine for Your Floors

Maestro Limpio had launched this advertisement campaign In Argentina to promote its product that helps floor to shine better. The campaign was undertaken to make people believe about the specialty of the product that brings more shine to floors. The action of the campaign included slipping a transparent sheet under front doors. The sheet claimed carried a message, ‘more shine for your floors’. And the contrast was highlighted at one corner of the sheet.

The entire campaign was strategically carried out that was designed such a manner that it was able to draw immediate attention of people at same time boasting its product benefit. The most striking part of the campaign was they way they displayed the advertisement, which was certainly a nice idea. The text of the ad reads, ‘more shine for your floors’. The campaign was designed by Grey, Argentina.

Via Frederik Samuel

Posted by: Balendu      Read more     Source

May 6, 2007, 4:47 PM CT

Fuel from fiber

Fuel from fiber
"Put a tree in your tank." Fuel companies aren't touting that slogan. At least not yet.

But thanks to research done in part by Bruce Dale, Michigan State University professor of chemical engineering and materials science, making fuels from poplar trees and corn stalks is becoming more efficient and cost-effective.

Dale is internationally known for his 30 years of research on making ethanol from plant biomass the stems, leaves, stalks and trunks of plants and trees commonly discarded as waste after a crop is harvested. He's developed a patented pretreatment process for biomass, ammonia fiber expansion (AFEX), which makes the breakdown of cellulose the most difficult part of making ethanol from plant biomass more efficient.

Dale and other members of the Biomass Refining Consortium for Applied Fundamentals and Innovation will discuss AFEX and other biomass pretreatment technologies during a presentation today at BIO2007, the annual international convention of the Biotechnology Industry Organization. The consortium is a group of researchers studying biomass refining.

"In time, we can expect to completely replace gasoline and diesel with cellulose-derived biofuels that are cheaper, better for the environment and much better for national security than petroleum-derived fuels," Dale said.........

Posted by: John      Read more         Source

April 30, 2007, 7:19 PM CT

When cookies catch the cooties

When cookies catch the cooties Image courtesy of
Of all the things companies worry about when selling food products, catching "cooties" is probably not high on the list. But new research suggests it should be.

Products such as lard and feminine napkins evoke feelings of disgust that can reduce the appeal of other products they may inadvertently come in contact with in shoppers' grocery carts or on store shelves, as per scientists at Duke University and Arizona State University. The scientists suggest that companies may want to reconsider their packaging and shelf positioning strategies in order to safeguard their brands from offending products.

The scientists say food items sold in clear packaging are particularly vulnerable to the effects of "product contagion," the phenomenon by which one product's negative properties can be transferred to another.

The research was conducted by Gavan Fitzsimons, a professor of marketing and psychology at Duke's Fuqua School of Business, and Andrea Morales, an assistant professor of marketing at Arizona State's W.P. Carey School of Business. The findings will appear in the May 2007 Journal of Marketing Research.

Other ordinary products that can evoke feelings of disgust in consumers include trash bags, cat litter, diapers, cigarettes, mayonnaise and shortening. "Because these products are so common, consumers are likely to experience feelings of disgust on routine shopping trips," Fitzsimons said.........

Posted by: Edwin      Read more         Source

Sun, 29 Apr 2007 16:19:05 GMT


"When Pride, the Lion's Gate film starring Terrence Howard and Bernie Mac, opens in Philadelphia this Friday, it'll join the ranks of this city's inspirational big-screen sports stories, and it'll surely clean up at the multiplex." But the film was not shot in the City of Brotherly Love and, for the Philadelphia Weekly, Cassidy Hartmann looks into the reasons why: "[T]he reason Pride producers chose Katrina-ravaged Louisiana over Philadelphia has little to do with Philly's development and lots to do with money. For many local industry professionals, that's cause for concern."

"Despite the constant interjection of helicopter shots swooping around Billy Penn's hat, that vintage SEPTA bus travels some pretty unfamiliar routes, unless someone can point me toward where all those plantation houses and willow trees are on the Main Line," grumbles Shaun Brady in the Philadelphia City Paper. At any rate, "Howard holds the reins of the whole production, setting the pace with his deliberate timing. He's said that the one thing he most wanted to replicate from the actual Jim Ellis was the man's composure; whether that's what he does is irrelevant, but he does capture a man choking back his anger, recriminating himself for the times when it erupts." JF Pirro talks with that actual Jim Ellis, still a swimming coach.

Posted by: dwhudson      Read more     Source

Sun, 29 Apr 2007 16:16:52 GMT

Honeybee Buzzes Against Poisonous Toxins

Honeybee Buzzes Against Poisonous Toxins

It is no more only the century-old fact that a beehive buzzing changes when the queen bee is removed. Sciendiscovered a living alarm system to warn against toxins in the honeybees!

The honeybees are found to be highly sensitive to different chemical types. Their buzz also changes when their exposure to different types of chemicals. Thus to detect toxic chemicals such as those potentially used in terror attacks, take the help of the natural sounds, the buzzing of the honeybees.

This behavior may help beekeepers monitor the health of the honeybees hives.

The bees can be great candidates for the U.S. Army toxic detection squad, as can quickly detect a poisonous cloud of gas. Above all, the honeybees share a common sensitivity to many of the same chemicals the army generally needs to detect.

Bromenshenk, also with the University of Montana said,

We found bees respond within 30 seconds or less to the presence of a toxic chemical. But the real surprise was that the sounds bees produce can actually tell what chemical is hitting them.

Posted by: Irani      Read more     Source

Sun, 29 Apr 2007 16:12:26 GMT

Why Do Blue Whales Sing?

Why Do Blue Whales Sing?

It is well known that the blue whales, deep below the surface of the ocean, sing. But why? It is for the first time, scientists think they have an answer to this — As they feed, send out calls to let each other know where they are! Each group use a distinct and different sound.

This sound is recorded by researchers from the Scripps Institution of Oceanography using tags suctioned to the bodies of the whales. These noises also play a similarly important role during the whales mating season. It is then the males sing long, low-pitched songs for indicating their reproductive fitness to females.

The females select mates on the basis of their size, estimating that they can also evaluate the songs of the males as larger males are capable of taking in more air, holding notes for a longer period.

The research is published in the Marine Ecology Progress Series journals January 25 issue.

Posted by: Irani      Read more     Source

Sun, 29 Apr 2007 16:10:58 GMT

Hakaze Concept Inspired CX-5 Crossover

Hakaze Concept Inspired CX-5 Crossover
Mazda has been involved with some concept cars for a long time now and it feels that their love for concept cars will finally take some shape.

The company is reported to be developing a new crossover vehicle that is inspired by its Hakaze concept car that was displayed at the Geneva Motor Show.

According to AutoExpress the new car will be named CX-5 and will be developed as an SUV with a coupe-like styling.

The car is expected to feature a split-opening tailgate and removable targa-style roof panels. It is also expected that the passengers will be able to access the cabin via suicide style rear doors as seen on Mazda RX-8. Moreover it is also expected that the new car will have a partial AWD system with drive being sent to the front wheels in most situations with the rears helping if there is a loss of traction.

The magazine also suggest that the car will be priced somewhere around 18,000.

Via: motorauthority

Posted by: Jolly      Read more     Source

Sun, 29 Apr 2007 16:07:22 GMT

Get Rid of Your Debt in an Intelligent Manner

Get Rid of Your Debt in an Intelligent Manner

If you have loads of credit card debt then you must know that it can be quite difficult paying of your debt and you would agree that you might easily feel tempted to use your home equity for paying off the debt on your credit card. You could benefit with it as you could catch hold of lower rates of interest and it is tax deductible too which would further lower the cost of your loan.

It would be better that you undertake a thorough assessment of your debt and rank then in the order in which you would like to pay them off and then settle them. If there is a lot of debt then you need to get as low rate of interest as possible so that you can pay of your debt well in time and you could even transfer your balance to a lower card if you feel like.

You would even want to pay off you arrears and debts which you might lose to special financing rates. It would be better that you pay you debts on time if you would like to get your finances under control.

Via fool

Posted by: Gautam      Read more     Source

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